wawa fertility | wawa fertility: working to improve fertility healthcare through data and personalization

wawa fertility: working to improve fertility healthcare through data and personalization

At wawa fertility, we are working for the convenience, ease of use, and personalization that the woman recognizes from the rest of their digital life should also be present in fertility health care - but also to improve fertility healthcare and treatment.

Skrevet af:

Cecilie Hvidberg Jakobsen

News

28. december - 2021


Everyone has the right to found a family. But it is not that easy for everyone.

The fertility sector is a huge market, and it is only getting bigger, if you look at demographic data, declining sperm rates, decrease in fertility rates and reduced fertility now being the most widespread chronic disease for people in the reproductive age. It is clear this is only going to continue to be a challenge. Therefore, we need to figure out how we can help to address the inefficiencies so that we can actually help people found the families they wish for.

While it’s biology that sets the rules, the ability of technology and data analytics to solve problems present new opportunities for success in fertility healthcare. Also consumer demand for control over personal well-being increases. Especially among women where 75% today are using an app to track their health.

At wawa fertility, we are working for the convenience, ease of use, and personalization that the woman recognizes from the rest of their digital life should also be present in fertility health care - but also to improve fertility healthcare and treatment.

The personal fertility assistant

That is why we built the wawa app. In short, wawa app is an intelligent personal assistant that works to secure the most comprehensive treatment, including medical and mental health support and to help the patient to stay on track of their treatment.

We designed our app as an assistant, due to the fact that having supportive relationships is a strong predictor of well-being and increased quality of life. The effects of this impact are not just emotional; individuals with a strong support system also enjoy better health outcomes and reduced disease burden.

wawa app will provide 24/7 fertility advice and ask questions when patients do not understand protocols and explain to them what will happen and what to consider. We will present them with personal and individual treatment information and help to improve their well-being throughout the treatment.

Improving fertility treatment together - with the help of data and analytics

As in many other areas of healthcare, the fertility sector has struggled to gather and structure data available across patients and clinics. However, data is the key to improving the challenges with fertility now and in the future.

By assembling data in fertility healthcare we could:

  • Produce personalised and predictive insights across treatments, develop more precise treatment protocols and improve success rates
  • Give knowledge to pharma R&D and thereby the development of better fertility treatment drugs.
  • Build software designed to look at millions of prior fertility treatment cycles and identify important patterns and utilize this historical knowledge to optimize the fertility treatments and make it as successful as possible.
  • Develop an artificial intelligence tool to assist physicians in increasing a patient's chances of pregnancy success.

That is what we are working for at wawa fertility - and that is how we will fight infertility. We are not doing it alone, we are doing it together with all the women and couples in fertility treatment who are using wawa app, donating their anonymous and aggregated data to fight the fertility challenge.

Other news

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Employers, can we talk about fertility treatments?

Infertility is a common issue and is categorized as a chronic disease by WHO. However, this is not something we see reflected in workplaces. Today, pregnancy and maternity benefits are highly visible in the workplace. But fertility challenges are still invisible. We need to change this!

28. december - 2021

wawa fertility

Skelbækgade 2, 6 sal

København V

CVR: 41507349

Email: kontakt@wawawomb.dkTlf.: 31127080Cookie indstillinger

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